Uniqlo Lifewear
Web/Digital · Editorial
Uniqlo Lifewear
Seasonal editorial features on Uniqlo.com.
Role: Art direction, photo + video production, digital design
Razorfish NY, 2015
It's hard to downplay how much Uniqlo has changed the face of fashion in the last few years. From their unique collaborations, amazing stores, to their "slow perfection" philosophy, they've made shopping for clothing much more enjoyable.
To promote the Japanese retailer’s introduction to the US market, (to promote the Japanese retailer's 2014 collection online) we created a year's worth of digital content featuring the brand’s core products.
The work was translated into 12 languages and broadcast across the entire global marketing network — extending from digital to TV, in-store and OOH.
Uniqlo Supima: Coordinating the perfect spring look
For Spring, we paired supremely soft Supima outfits with simple and sweet makeup looks.
Credits
Creative Director: John Antoniello
Associate Creative Director: Marjorie Oetting
Senior Copywriter: Nick Elliott
Designer: Andy Catch
Want to see more? Additional Uniqlo Lifewear mens features here.
