SK-II × Ni Ni
Campaign · Social
SK-II × Ni Ni
Playful demos featuring SK-II’s poster girl in China.
Role: Creative direction, concept development, photo + video production
Huge Singapore, 2016
One of SK-II's key ambassadors is Ni Ni, a popular actress & model from China. Unlike other celebrities, Ni Ni is more than just a stoic, pretty face; she has a bubbly, lively personality, full of fun and charm.
We created a series of WeChat and Instagram videos that showcased her authentic playfulness and resonated better with a younger, savvier audience.
Waking up with Ni Ni
↓ Ni Ni shares her unique morning ritual — cat kisses and all.
↓ We cut down playful, bite-sized gifs for WeChat and Instagram.
Packing with Ni Ni
↓ Featuring SK-II's handy trial kit — perfect for celebrities and carry-ons.
Credits
Senior Art Director: Tomoko Kuwahara
Strategy & creative partner: Teddy Phuong
Director: Charles Mehling
