Lexus × Vogue

Campaign · Video · Print

Lexus × Vogue

Turning Lexus’ first recyclable car into wearable fashion

Role: Concept development, photo + video art direction, digital design
Team One LA

Cars can seem like the exact opposite of eco-friendly, but the Lexus CT Hybrid is actually 90% recyclable.

To tell this story, we dismantled a brand new model and partnered with Vogue to commission four high-profile fashion designers to recycle the car in the most imaginative way possible.

We documented the process as a web series for VogueTV, and the four finished pieces were displayed at the Art Basel Exhibition in Miami Beach, Florida before being auctioned off for charity.

↓ This is what they made:

Lexus × Vogue

This print insert ran in the September 2011 issue of Vogue magazine.

The Environmental Crown of Virtue by Moss Lipow

The Environmental Crown of Virtue by Moss Lipow

Made from infinitely-recyclable plastics, the Lexus Hybrid Drive transmission starter and exhaust manifold gasket.

The Luna Shoe by Alejandro Ingelmo

The Luna Shoe by Alejandro Ingelmo

Created using armrest leather trim, tire tread and clear plastic tubing used for wiper fluid.

The Valve Collection by Eddie Borgo

The Valve Collection by Eddie Borgo

Crafted from valve lifters, crank bearings and hose clamps.

Lexus’ first sustainable collection.

Lexus’ first sustainable collection.

The Lexus CT hybrid vehicle is 90% recyclable

The proceeds from the auction of these items benefitted the Council of Fashion Designers of America/Vogue Fashion Fund.

↓ Ep 1: Eco-fashion designer John Patrick.

↓ Ep 2: Footwear designer Alejandro Ingelmo.

↓ Ep 3: Eyewear designer Moss Lipow.

↓ Ep 4: Jewelry designer Eddie Borgo